Menkind was founded in 2001, by men who love their gadgets! Their mission is to provide a wide and interesting choice of men’s gifts for the man who has everything. Menkind sell a range of gadgets, men’s accessories and fun novelty gifts. With over 30 retail shops across the UK, Menkind recently upgraded and relaunched their online store on Magento.


  • Merchant: Menkind
  • Industry: Gifts and Gadgets
  • Magento Edition: Magento Enterprise
  • Base Engine: Innovate
  • Markets served: offline stores in UK, but they deliver online orders to multiple European countries
  • Website:
  • Project Plan: 25 Weeks
  • Project Budget: 436 Hours
  • Number of Products: 1500+

Paul Kraftman, Chief Executive Officer at Menkind

"As an established retailer with over 30 shops, we felt we needed to upgrade our online proposition to more adequately reflect our cutting edge retail stores. The Magento platform, together with the experienced team at Vaimo, facilitated this integration. It was also important that the new site would be responsive as we see exponential growth in the number of consumers accessing the internet through mobile devices."

The Challenge

Menkind had identified Magento Enterprise as their platform of choice and were ready to upgrade their existing site. The additional requirement was for a responsive future ready site that would allow modification as the needs of the online shopper and business change.

The Solution

Vaimo helped to develop an innovative site, with integrations to RMS, Advance Supply Chain, Sweet Tooth and Zendesk interfaces. Bespoke developments included a Click and Collect scheme as well as all the usual features one would expect from a web store of this calibre.


  • Responsive Design
  • Multi-Option Filtering
  • Store Locator and In-store Reservation Functionality
  • Loyalty Scheme- Integration to Sweet Tooth
  • Drop Ship Functionality
  • Gift Card Functionality

Download pdf of the story. 

Click here on your mobile phone to experience Menkind new responsive website.